Where Did Apex Legends Players Churn to? Using Churn & Acquisition Data to Benchmark Against the Competition

Information is a key a part of the sport creation puzzle, and a number of the world’s most profitable publishers are already leveraging it to find the place their churned gamers are going. However they’re additionally utilizing information to seek out out the titles their new gamers got here from.

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On this article, we’ll use the participant engagement metrics in Professional—together with MAU information—to point out you ways.

Participant Churn Information for Publishers and Builders

Inner participant information permits devs and publishers to identify if and when their gamers are churning. That is important data, however information on the video games gamers are churning to supplies actionable insights for profitable again these churned gamers.

Seeing your fanbase churn may be tough, however the earlier builders and publishers spot the place gamers are going, the sooner they will get gamers again on board. That is the place information is available in.

To offer you an instance, we used the Professional subscription to the Platform to focus on the battle royale video games Apex Legends PC gamers are churning to:

The above Platform screenshot reveals that:

  • 9% of March’s churned PC Apex Legends gamers (those that performed in February however didn’t in March) performed Name of Obligation Warzone in March.
  • And 10.5% churned to Fortnite.
  • Nevertheless, on console, which Professional additionally has information for, the churn shares from Apex to Fortnite and Warzone have been far increased (nearer to 40%).

Each titles had huge occasions throughout March, with Fortnite kicking off Chapter 2 Season 6 and Warzone launching its second season on the finish of February. Due to this fact, Apex Legends gamers churning to those titles make sense, however another video games on PC may shock you.

Our Professional information reveals that 12.9% of churned PC Apex gamers churned to Minecraft in March, whereas 12.7% churned to Valheim. Each these titles have one thing in frequent.

Minecraft and Valheim deal with crafting and inventiveness—two packing containers that Apex Legends doesn’t at present tick. Nevertheless, Apex Legends is a team-based recreation, and lots of Minecraft and Valheim gamers play in small teams collectively cooperatively. Maybe teams of pals are shifting on from Apex to those video games collectively.

What’s extra, our metrics for particular person international locations paint an altogether totally different image—as do our churn metrics for console video games (together with the previous-gen and new PlayStation and Xbox consoles).

For each console and PC, Professional permits customers to see exactly the place gamers are churning to, and every little thing is filterable by style, franchise, theme, artwork fashion, and any factor within the Video games Taxonomy.

Geared up with participant churn informationbuilders’ methods for profitable again churned gamers turn into extra easy, as publishers and builders can deal with essential titles to arrange re-targeting advertising and marketing campaigns and entice gamers again to their recreation.

However discovering the place new gamers are coming from is one other important piece of the sport growth puzzle.

Participant Acquisition Information for Publishers and Builders

Corporations are additionally leveraging Professional’s information to find which video games their new gamers are coming from. Realizing the video games new gamers engaged with beforehand can assist devs create a extra frictionless onboarding course of. Such information may also assist with advertising and marketing for consumer acquisition.

The Platform screenshot under reveals some acquisition information for Crimson Lifeless Redemption 2 (RDR2) on PC, filtered by gamers in Western Europe and the journey style:

Taking a look at PC avid gamers in Western Europe, the Platform screenshot above reveals that:

  • Nearly a fifth of RDR2 acquired gamers on PC got here from Valheim.
  • 16% of acquired gamers got here from GTA V, which Rockstar additionally develops.
  • And 9% of acquired gamers churned from Rust.

After we embody video games outdoors the journey style, the listing is vastly totally different. And whereas the info for Western Europe—a key marketplace for RDR2—supplies actionable insights, there are some important variations after we add or zoom in on different international locations, markets, and areas. Fortunately, all that is doable in Professional.