Today’s next three points, Apple, Google and Huawei, this is also the autumn of life and death

Huawei search is online.

On March 2, according to Huawei Central, Huawei will launch the “Huawei Search” (Huawei Search) application for overseas markets, which is an important part of the Huawei Mobile Services (HMS) ecosystem. This application supports Huawei and Honor mobile devices.

At present, Huawei Search is being tested in a small area overseas, and it is expected to land on AppGallery soon.


Today’s next three points, Apple, Google and Huawei, this is also the autumn of life and death

via Huawei Central

There is no doubt that it desperately needs all the alternatives to Google.

Huawei is vigorously promoting the pace of overseas expansion of HMS. At the European terminal product and strategy online conference on February 24, Huawei Consumer Business CEO Richard Yu launched HMS Core 4.0 and the app store AppGallery with richer content, marking the official entry of HMS into overseas markets.

Although most people focus on hardware products such as folding screens, the software service ecology is the top priority in terms of the theme and promotional materials of the conference. At the meeting, Yu Chengdong compared HMS Core with GMS Core and iOS Core. If he wants to compete with Google and Apple, he means that if the smartphone ecosystem is one-third of the world, Huawei must compete for it.

In Huawei’s 2020 New Year’s speech, Xu Zhijun, Huawei’s rotating chairman, said: “The construction and development of the HMS ecosystem is a necessary condition for the overseas sales of smart terminals. In 2020, we will make every effort to build HMS.” Huawei’s determination to promote the overseas ecosystem of HMS is evident.

What exactly is HMS?

One is Hongmeng OS and the other is HMS. Many people confuse the operating system with the built-in mobile services.

Just like GMS is to Android system, HMS and GMS are in a juxtaposition or replacement relationship. They can be regarded as two separate parts from the Android system. The former provides services for developers and users and belongs to the “upper house”; Hongmeng OS It is in a parallel relationship with Android. They are the “foundation”. At present, due to the open source nature of the “Android Open Source Project” (AOSP), Huawei can still use the Android-based EMUI10 system.


We focus here on HMS.

Due to well-known reasons, Google stopped some cooperation with Huawei in May 2019. Since then, the mobile phones produced by Huawei cannot continue to carry GMS services.

This affects the normal use of a large number of Huawei overseas users. Because the overseas Android ecosystem is relatively consistent, it is highly dependent on GMS. On the one hand, Google’s own application store Play Store, Gmail, Search, YouTube and other software are all built on GMS services and cannot be used without a Google account; on the other hand, many companies have established cooperation with Google, they Call the GMS Core interface to directly open the Google account. Without GMS, it is equivalent to not having the most core key, and a large number of applications and services are in a state of paralysis, which means that domestic users cannot use Baidu, Weibo, WeChat and other software, and it is difficult to download applications, and even in-app purchases are difficult. Not working properly.

Most domestic users may not have any perception of this change, because the domestic customized Android system is flourishing, and each manufacturer has launched its own exclusive service. The Xiaomi mobile phone logs in to the Xiaomi account, and the OPPO mobile phone logs in to the OPPO account…Users hardly use GMS.

However, overseas, Huawei must use HMS to fill the vacancy of GMS, so that Huawei mobile phone users can use their mobile phones normally.

Huawei is equivalent to rebuilding a HMS of its own compared to GMS. The former has it, and it has its own. Therefore, the HMS service includes a complete set of open HMS Core, HMS Apps, HMS Capabilities, HMS Connect, etc., not only a development kit for developers, cloud-side and end-side capabilities, but also application software that users can see.


Huawei must use its own set of service systems to get through the hardware and avoid the constraints of GMS.

Huawei Search, which is being tested by Huawei, is one of the applications that users can use. If we compare it with Google, Google search is one of its most critical businesses. It is not only the entrance to Google traffic, but also the most obvious application for consumers to perceive, and it also breeds a large number of advertising businesses. It can be seen that the significance of Huawei search to Huawei is also very important.

Huawei Search itself provides functions such as instant search and news subscription. And in Huawei’s statement, individuals have the right to remove all sensitive information involving individuals. This is closely related to the privacy principle that Huawei has always adhered to.

Today’s next three points, Apple, Google and Huawei, this crisis of survival also comes from Huawei Central How is HMS doing now?

Re-launching a new mobile service is not an easy task, especially in the global market. In 2019, Huawei shipped 240 million smartphones worldwide, ranking second in the world. This data may be affected by the epidemic this year, but Huawei still accounts for a large proportion of global smartphone shipments.

The huge base is an important bargaining chip for Huawei and it is also a challenge.

In order to make HMS go further overseas, Huawei upgraded the Shining Star Plan to US$1 billion at HDC 2019 in August 2019 to encourage developers to develop apps around HMS; in January 2020, Huawei released HMS Core4 .0, open the core services of HMS, including 14 HMS Core capabilities, 51 services, and 885 APIs… Huawei is building the framework of the HMS ecosystem while taking out real money and shouting.

Only with shouts and frameworks can developers be attracted to join the ecological construction of HMS, developers can have applications, and applications and services can attract more users.

Huawei is not just shouting slogans. In HMS Core, in addition to opening software development kits and related software and hardware capabilities, Huawei also takes over the post-work of developers’ user diversion and conversion to profitability, providing developers with one-stop services. .

Huawei has recently adjusted the sharing policy of HUAWEI Ads. In 2020, developers who go overseas can get 90% of their income, and the ratio of platform and developers is 1:9. A 2:8 ratio for all of 2021. Subsequent platform bases are divided into 3:7.

You must know that Huawei’s “1+8+N” all-scenario strategy covers mobile phones, tablets, PCs, smart wearables and other devices. HMS is also an important part of connecting all hardware. The huge user base contained in it is something that developers cannot ignore.


The phased results of HMS In February 2020, Yu Chengdong announced in Barcelona that the number of Huawei developers worldwide has increased from 910,000 to 1.3 million, the AppGallery app store has more than 400 million monthly active users, and 55,000 apps are currently on the shelves. At present, HMS has covered more than 170 countries and regions around the world.

At this rate of development, Huawei Search, which is built on HMS, is a basic application for users’ daily use, and may become the largest overseas search tool in China in the future.

From the user’s perspective, the Huawei App Store AppGallery is the best entrance to Huawei HMS, and it is also a bridge connecting users and developers. In addition to common software, Huawei also provides quick apps that do not need to be downloaded, making it more convenient for users to use the software. At present, AppGallery provides 1,700 quick applications, covering mobile phones, tablets and other devices.

Huawei’s Execution

If you carefully sort out the development nodes of HMS, you will find that its growth rate has been amazing.

There have been many cases of challenges to Android and iOS before, but they all ended in failure. Huawei’s step-by-step leadership of HMS is based on Huawei’s rich development experience.

In addition to North America, Huawei has vigorously promoted HMS in Europe, Russia, the Middle East and other regions, and has reached an agreement with Turkish telecom company Turkcell, which plans to sell 1 million HMS-based smartphones. In the UK, Huawei has reached a partnership with News UK, the UK’s largest news company, to distribute its three APPs to various functional areas of Huawei’s services according to their characteristics. In India, Huawei will cooperate with India’s Indus OS, and the latter’s 400,000 local apps will become a replacement for Google’s GMS and Play Store.


Taking a closer look, Huawei’s map service has chosen NavInfo for its domestic cooperation, while overseas, it has chosen TomTom map of the Netherlands, which is also an Apple map supplier; the sports event service and stock service in Huawei’s smart assistant are respectively the same as those of Scores and Teletrader have entered into a partnership.

Huawei is gradually entering into cooperative relationships with various suppliers around the world to contribute to HMS. This is not only because of Huawei’s own strength, but also has a great relationship with Huawei’s execution.

Huawei, which is already an international company, spent six years in Russia trying to expand its overseas market without success. Huawei only got its first order by dealing face-to-face with customers one by one.

Now, with HMS, Huawei seems to be retracing the road of Huawei’s overseas expansion. Although the process is hard, the result is sweet.

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