The Top Mobile In-App Feedback Tools of 2021

Now, greater than ever, your clients wish to be heard. They’re itching to present you suggestions. Do you might have the correct instruments to seize that voice? Should you don’t, you must get these in place – and quick.

Table of Contents

That can assist you with this, we compiled an inventory of the highest cellular in-app suggestions instruments of 2021. Incorporating these instruments into your buyer expertise tech stack will drive extra engagement, collect high-quality buyer suggestions, and assist inform your product roadmap.

Cell in-app suggestions instruments & options


mParticle is the client knowledge platform for manufacturers main the CX revolution. Unify knowledge and simplify associate integrations with enterprise-class safety and reliability.

Builders can take away the pains related to always incorporating new SDKs into an app and deal with delivering merchandise that rework the client expertise. It supplies the pace and effectivity cellular apps require for always altering merchandise whereas sustaining the safety and integrity of current techniques.

The mixing between mParticle and Apptentive permits cellular app suppliers to construct a bond with their clients by the info that defines them. Combining the 2 platforms allows app suppliers to maneuver with the pace and agility to fulfill the wants of their clients, whereas nonetheless sustaining the safety and management required for regulatory issues. Cell entrepreneurs and product managers can instantly take motion on occasions in Apptentive by merely flipping a swap. Apptentive additionally presents “codeless integration” by mParticle, with out requiring clients to create a brand new collection of occasions inside their apps. Our SDK is instrumented into mParticle, and when a mParticle buyer decides to leverage Apptentive, a swap is flipped on of their dashboard which provides them rapid entry to Apptentive. This protects corporations invaluable time and assets.

When a mParticle buyer creates an occasion of their app, the occasions ahead to Apptentive. Clients are then in a position to entry the Apptentive product suite to ship scores prompts, survey clients for product data, use Message Heart for customer support, ship notes to drive constructive outcomes, and push clients to improve to the most recent model of their app. Clients are additionally in a position to choose what occasion knowledge they’d wish to cross by to Apptentive by versatile controls.

2. Apptentive

A shameless self-promotion right here, we are able to’t assist however add ourselves to the record. We predict we’re fairly nice – and so do many main enterprise manufacturers reminiscent of eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Strains, Safeway, Sonic, and extra.

Apptentive permits corporations to measure shifts in buyer emotion and collect actionable suggestions throughout their cellular buyer journeys. Our product, advertising, and customer support software program helps corporations make predictive choices based mostly on real-time measurement of their clients’ voices. Apptentive’s mobile-optimized surveys and exact concentrating on based mostly on in-app interactions are unmatched within the cellular market, and clients see worth inside 24 hours of integration.

3. Apptimize

Apptimize, An Airship Firm, helps manufacturers quickly iterate to make superb consumer experiences throughout all their digital channels by A/B Testing and Characteristic Launch Administration with a mobile-first lens. Their A/B testing capabilities can uncover how totally different modifications and options impression success metrics reminiscent of buy charges, trial requests, onboarding, survey outcomes, and extra.

Apptentive’s Apptimize Integration allows using Apptentive Surveys, Notes, and the Love Dialog as a comply with as much as Apptimize experiments for deeper understanding and qualitative evaluation. For instance, utilizing the Apptentive Apptimize Integration lets you use Apptentive Surveys to ask clients who’ve seen a particular variant of a given experiment about their expertise. Utilizing Apptentive Notes, you possibly can comply with up with a gaggle of variant contributors to allow them to know that the performance they examined in beta is now typically obtainable in your product.

4. Quantum Metric

Quantum Metric helps organizations construct higher digital merchandise quicker. Our Steady Product Design platform provides enterprise and technical groups a single model of reality that’s robotically quantified and based mostly on what issues most — your buyer’s perspective. The outcome: Groups are aligned, study quicker, and launch with confidence. In January of 2021, Quantum Metric secured its place as the primary tech unicorn of the 12 months with an above $1 billion valuation and a $200 million Sequence B funding spherical. In 2020, Quantum Metric was ranked 124 within the Inc 5000, an inventory of America’s fastest-growing personal corporations.

Supporting tech

The next instruments, options, companies, and companions aren’t essentially all about gathering and managing in-app cellular suggestions, however they do complement VoC packages extraordinarily nicely.

  • Zendesk
  • Uservoice
  • Airship
  • Mopinion
  • Pilot44
  • Rightpoint
  • Kin + Carta
  • Tillster
  • Amplitude
  • Alkami
  • Slack

How you can acquire extra in-app suggestions

Gathering cellular buyer suggestions is totally important to bettering the client expertise. Listed here are some key methods to acquire extra cellular buyer suggestions inside your app.

  1. In-app cellular surveys:There was a 50% improve within the variety of surveys despatched in 2020 from 2019. Cell surveys are highly effective in understanding sentiment, however provided that they’re proven on the proper place and time throughout the app, to the correct client section. By means of cellular, quick surveys with particular asks (like suggestions on a brand new characteristic) are efficient and environment friendly.
  2. Scores and critiques:One of many few locations clients give suggestions is within the app shops within the type of scores and critiques. In case you have a low star score within the app retailer, that’s indicative of 1 (or each) of the next: There’s a difficulty within the app that wants fixing and/otherwise you’re not getting your largest followers into the app retailer. Actually, most manufacturers solely hear suggestions from about one % of their clients. With a view to overcome this problem, you need to implement a instrument that prompts the correct individuals on the proper time to depart a evaluation on the app retailer. Not solely will you be capable to seize the suggestions of extra completely happy clients (and subsequently bettering your app retailer score) however you’ll additionally be capable to hear from extra individuals who would have in any other case remained silent (we name this the silent majority). By deciding on the suitable individuals to immediate, it ensures that completely happy clients charge your app publicly, whereas sad clients offer you direct, actionable suggestions.
  3. Message facilities or two-way suggestions portals:When clients expertise a difficulty, have suggestions, or want a quick response, it’s important to have a channel by which they’ll simply contact you. A message middle supplies a two-way dialog channel to just do that. As we talked about within the part above, you possibly can arrange your cellular suggestions system in order that sad clients are directed to your message middle fairly than the app retailer. This additionally eliminates friction for the client as a result of in the event that they need assistance at that second, they don’t want to search around for the place to submit suggestions, ship an Electronic mail, or take any further steps to get assist.

Once you seize the correct individuals on the proper time and redirect them to essentially the most environment friendly communication channel, you’re bettering the cellular buyer expertise.