The State of App Marketing in Australia & New Zealand

Because the influence of the COVID-19 pandemic continues to be felt all through the ANZ (Australia and New Zealand) area in 2021, the cell app market has by no means been more healthy. Whereas app downloads peaked in Q2 2020 at first of the pandemic, client spending has by no means been larger amidst excessive utilization and newly-formed mobile-first habits. Customers have adopted cell apps en masse and there’s no turning again – welcome to the brand new regular.

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In our newest report in partnership with AppsFlyer we dive deep into what makes the cell market in Australia and New Zealand distinctive, what developments in client habits form this panorama and the way app entrepreneurs can succeed.

The Most Fashionable Apps and Video games in Australia and New Zealand

Shopper preferences have shifted together with the pandemic. App Entrepreneurs ought to monitor the market fastidiously for shifts in demand and alternatives to establish partnerships, uncover remarketing potential and inform your cell advert technique based mostly on what’s in demand, the place Aussie and Kiwi’s are spending for in-app purchases and subscriptions and which apps command the most important consumer bases. Learn our report back to entry extra high rating charts.

How one can Navigate Cellular Set up Fraud and iOS 14 in Australia and New Zealand

And with in-app client spend steadily rising each quarter and app set up spend climbing alongside it, we’re seeing a considerably rosy outlook on the cell app financial system. And but the ever-present menace of cell set up fraud continues to loom, particularly for Buying and Finance apps, with a monetary publicity of over $15.7M within the first to second quarter of 2021.

Lastly, the launch of iOS 14 has inevitably modified the cell ecosystem, though happily we’re not seeing a major influence on in-app buy income to this point. That mentioned, entrepreneurs nonetheless face a bunch of challenges equivalent to diminishing information in iOS, restricted LTV / ROAS information and lack of remarketing alternatives, all of which barely mood our optimism about the way forward for app advertising as we head into 2022.

Learn our Newest Report for a Deeper Dive: The State of App Advertising in Australia and New Zealand

On this report, we current market developments and alternatives for cell builders and entrepreneurs and supply steering on how corporations and types can higher perceive the cell market to make better-informed choices.

In The State of App Advertising in Australia and New Zealand, you’ll uncover:

  • Finance app downloads in Australia and New Zealand grew 35% and 25% respectively year-on-year between HQ1 2020 and H1Q2 2021 because the pandemic accelerated the pattern away from money — see which classes grew essentially the most in ANZ
  • Video games and apps diversified throughout markets — uncover the highest performing apps in Australia and New Zealand in Q2 2021
  • There was a fast and sustained bump in iOS budgets and set up spend post-ATT enforcement, averaging at 66% — discover out the place the market is transferring for iOS 14 adoption and ATT opt-in charges in ANZ
  • Cellular Advert Fraud has develop into one of many greatest issues for entrepreneurs in Australia and New Zealand —examine your self to the fraud publicity benchmarks in your trade