Original Equipment Manufacturers (OEMs) offer many app store opportunities. The influence of OEMs and MNOs (mobile network operators) in mobile app marketing cannot be underestimated. The app store opportunities are further expanded with such supporters.
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The Impacts of OEMs on App Store Economy
OEMs (Original Equipment Manufacturers) have a tremendous impact on the app economy. They play a significant role in the use of mobile devices.
Most OEMs have preinstalled apps. They also identify the apps that their devices are likely to be downloaded by the app users. Mobile device users are very picky about mobile apps.
Along with OEMs, smart app developers are also taking their place in this market and offering very high margins. Other advantages are mentioned below.
The existence of the app store is based on content. This is needed to add the app to the catalogs. OEM app stores need developers. Gaining the trust of the developers and being the primary platform for app distributors is the main goal. OEM app stores offer user-specific opportunities to highlight mobile apps and attract users to the app. You can use agents such as App Samurai to promote the app. App Samurai offers mobile app marketing services through OEM services. It makes the best app promotion with various app store marketing strategies.
OEM app stores provide essential information about mobile app monetization. For example, App Samurai will often highlight your app on users’ screens and increase your daily upload volume up to 5 times. This means that it will increase your money earning 5 times from your mobile app. This way, app stores gain more content, and the developer witnesses an improvement in distribution terms. You can get help from the original equipment manufacturers (OEMs).
Many of the next-generation smartphones use OEMs, and each of these OEMs has its own app store. It has an important position in Asian markets. One of the main reasons for this is that Google Play does not operate in Asian countries. You can reach many users in Asian markets, especially in China.
OEMs will increase competition in Asian countries, especially China, where the fastest growing mobile app markets are.
App Samurai, which emphasizes your mobile application with a proper layout and a full view on the user screen during the device setup, increases the daily loading volume up to 5 times on the latest devices. In this way, it also increases the opportunities in the app store. It also cuts costs significantly. It also prevents fraud by providing a certified installation guarantee. It helps you reach 67% of users. Increase your brand awareness by taking part in new devices and create new opportunities in app stores.