Optimizing your app listing page

Your app listing page is the center of your app’s presence, and your alternative to model your Store app to make your app stand out. The app itemizing web page is the make or break second with customers—it’s the place they are going to go to search out the data they should make the choice about whether or not so as to add your app to their stack. The itemizing web page can be the principle supply of knowledge for each the app retailer search engine, and the advice algorithms. It’s the place it is best to focus time and assets on creating one thing nice.

Table of Content

Each inch of your app itemizing web page is a chance to share your model, construct belief with customers, and talk along with your viewers. Each certainly one of these alternatives needs to be used to persuade your audience that your app is the perfect resolution for his or her wants. Under, we take a look at the mediums accessible to you, and the way you should use them to most impact.

The data beneath will be utilized to your app itemizing pages in any language.

1. Optimizing your app itemizing web page: Visuals and video

PushOwl’s itemizing web page takes benefit of the true property supplied for each video and visuals.

Visuals and video play a key position on the app itemizing web page—actually, there may be area instantly within the header for builders to incorporate a video. There’s additionally area instantly underneath the header for visuals and key advantages. 

An incredible video ought to promote your app and its options, however keep in mind that its objective is to not be educational. As a substitute, it is best to use the video to spotlight key worth factors and clarify to retailers why your app is a good match for his or her wants.

Some normal tips to remember in your promotional video:

  • Hold video size to 2 or three minutes to maintain customers engaged and .
  • Restrict characteristic demos to 25 % of the general video—the main target needs to be on the advantages of your app, not the best way to use it.
  • Don’t embrace third social gathering logos or components, even when your app integrates with these firms. You wish to be aware of copyright infringement.

For those who don’t have the assets in-house to create a robust promotional video, think about outsourcing the work. Web sites like UpWork or Fiverr are good locations to look, and the Store Consultants Market is a good place to search out Store Companions who will help.

We’ll get to the copywriting beneath, however visuals play an vital position along with your app itemizing web page, too. Any visible branding needs to be in line with what you’ve already utilized in your video, and will join with any key advantages that you simply’ve chosen to spotlight. Many manufacturers (like PushOwl above) use digital illustrations to personalize their model. Bear in mind to maintain your visuals tidy, memorable, and distinctive.

Not sure of the place to begin? Use the picture templates beneath as tips for sizing your visuals, serving to you simplify the design course of.

2. Optimizing your app itemizing web page: Key advantages

Drip Ecommerce CRM makes use of visually related pictures and easy language of their key advantages, to spotlight how their app helps customers.

The Key advantages part is your alternative to inform customers about your worth propositions. 

Your worth propositions are the guarantees you make customers concerning the worth that your app delivers. They spotlight the advantages of your product, and clarify why it’s completely different out of your rivals (one more reason why the competitor analysis that we coated above is vital). 

Your worth propositions needs to be clearly communicated and related to your viewers. That is the time to learn to enhance your writing.

A powerful worth proposition consists of, at minimal:

  • A headline that explains the top profit to your customers in a single sentence
  • Two or three sentences explaining how your product creates that profit

OrderlyPrint’s worth propositions on their app itemizing web page. Discover how the headline highlights the top profit to the consumer, whereas the outline reveals how the app achieves that profit.

The worth propositions that you simply spotlight within the Key advantages part of your app itemizing web page may also information the way you craft your Detailed description. Consider your worth propositions as the important thing messages that you simply’ll wish to maintain coming again to in all your model communications.

3. Optimizing your app itemizing web page: Detailed description

The Detailed description of Drip Ecommerce CRM’s app itemizing web page gives extra details about their app in an organized, simple to learn method.

The Detailed description part of your app itemizing web page is the place you may actually make your app shine. It affords you the area (2,800 characters) to construct in your worth propositions, clarify your key options intimately, and present how your app solves a really particular service provider downside.

As well as, the outline is one other place from the place the search and suggestion algorithms draw info. Due to this fact, you wish to guarantee that all the data right here is evident, concise, and related. 

Making use of your key phrases

The Detailed description is the place you wish to apply the key phrases that you simply recognized earlier, which allows the search and suggestion algorithms to search out them. 

Some normal tips for making use of key phrases to your description:

  • Comply with the rules ofon-page website positioning to assist floor your app in related searches.
  • Don’t key phrase stuff (the act of utilizing your key phrase an excessive amount of/unnaturally in your writing). Your key phrase ought to stream into your description naturally.
  • Do use variations of your key phrase—order editingand order e mail enhancing, for instance—all through, however don’t fear about singular versus plural. The search engine accounts for that routinely.
  • Check andoptimize your app itemizing persistently to make sure you’re focusing on the perfect key phrases in your product.


Since that is your likelihood to promote customers in your app, your writing needs to be as clear and simple to grasp as attainable.

To assist accomplish this, maintain the next in thoughts:

  • Hold it quick however informative. Ship crucial info readers have to know shortly.
  • Use clear and easy language. Don’t say ‘make the most of’ when you may simply say ‘use,’ for instance.
  • Learn your writing out loud. It sounds foolish, however you’ll catch awkward sentences and overused phrases higher that method.
  • Edit, step away for a day or two, and edit once more. Then have another person edit. Typos and unhealthy spelling will come throughout as unprofessional, and may threaten your credibility with customers. Rent a contract editor if crucial.

When writing the copy in your Detailed description, understanding what your competitors is doing can be vital. In her article on optimizing their app itemizing web page, Michelle McNamara of Shippo explains how they thought-about their rivals’ copy when crafting their very own.

“We took a take a look at different transport and success apps within the Store App Retailer to check worth propositions and analyze their messaging,” Michelle says. “We wished to ensure the copy was clear and concise, whereas additionally ensuring our messaging was updated and related from a aggressive perspective. As soon as we’d completed transforming it, we had a lot cleaner copy.”

Keep in mind that what’s written in your app itemizing web page is the primary, and fairly often solely, interplay potential customers could have along with your product earlier than making the choice to put in. You could have this chance to win them over—let the advantages of your app shine by with clear, concise, {and professional} writing.

Additional directions on what can and can’t be included within the description will be discovered in our docs.

4. Optimizing your app itemizing web page: Constructing belief with customers

Along with constructing your model and speaking your worth propositions, the app itemizing web page within the Store App Retailer is prime actual property to set up belief with customers. By speaking with customers upfront about extra delicate points comparable to pricing, privateness, and assist, you may keep away from nasty surprises down the street and construct a loyal consumer base.

Clearly talk your pricing technique

Selecting the best pricing mannequin is among the most delicate and vital choices you’ll make. It’s additionally one of many hardest conversations you’ll have with customers, which means it’s vital to be as clear and concise as attainable to assist them perceive precisely why they’re paying in your app, and what they’re getting in return. 

The way you cost in your app will rely in your distinctive enterprise context. There are three varieties of transactions used between builders and retailers:

  • AppPurchaseOneTime: For objects or companies which can be billed for less than as soon as. Every buy must be authorised by the service provider.
  • AppSubscription: For objects or companies which can be billed on a recurring foundation. The subscription must be authorised solely as soon as by the service provider, and any recurring costs are billed routinely. Utilization data are billed with app subscriptions.
  • AppCredit: For buy changes. App credit are redeemed on future app purchases. Shopdeducts the acquisition adjustment out of your companion account’s future payouts.

You possibly can study extra about your billing choices and the way the Store app billing cycle works, together with Store’s Billing API in GraphQL, by studying our developer docs.

When you’ve chosen how you’ll cost in your app, it is advisable talk that technique to retailers. Within the Pricing particulars part of your app itemizing web page, you’ll be given three completely different billing choices:

  • Free to put in:Retailers don’t pay something to put in your app. 
  • Recurring cost: Retailers are charged each 30 days or yearly that they’ve your app put in. Once you select this selection, you may add further details about how your month-to-month and yearly plans work.
  • One-time fee: Retailers are charged a single payment for putting in the app.

An vital be aware: any of those billing strategies will be mixed. Because you wish to be clear about pricing to assist acquire service provider belief, you ought to be upfront about any extra or in-app costs. 

For instance, if you happen to cost a one-time set up payment, after which a further cost at sure increments (for instance, $2 per 100 orders), it is best to choose One-time fee and clarify your ongoing costs within the Extra costs part. You’ll want to clearly describe what these extra costs are and the profit to customers.

You too can arrange a yearly low cost for apps on a recurring cost plan. Having customers buy your app for a full 12 months helps your retention charges and embeds your app into your consumer’s day-to-day actions, which might make your product indispensable. To encourage this, you may supply reductions to these beneficial customers that buy your app for a full 12 months. When you choose a month-to-month cost underneath the recurring cost possibility, you may add this low cost.

Including a yearly discounted worth to a month-to-month recurring plan.

To assist retailers perceive and belief you, there are extra steps you may take to speak your pricing technique:

  • Supply a free trial.With recurring costs, you will have the choice of providing a free trial. It is a good strategy to let retailers experiment along with your app earlier than making the choice to buy. Make certain that your trial is lengthy sufficient for retailers to truly take a look at your app—we advocate at the very least 14 days.
  • Embody all particulars. ThePlan particulars part helps you to title and record options accessible in every of your plans. Be clear about the advantages accessible at every plan worth. Record every characteristic on a separate line with no bullet factors—when your record is rendered in your app itemizing, bullet factors shall be added.
  • If crucial, embrace an exterior pricing web page. Your app itemizing web page has room for 4 pricing plans. If in case you have greater than that, you may hyperlink to an exterior pricing plan. Add the hyperlink to theExtra costs area of the highest-priced plan in your app itemizing. A superb be aware so as to add is, “Extra plans accessible. See our pricing web page for particulars.”

Your pricing mannequin is among the most vital features to think about, and the way you talk it to customers will go a good distance in figuring out the belief they’ve in you, and in flip the success you expertise on the Store App Retailer. Be clear and upfront about costs, talk concisely what these costs are, and provides retailers assets to additional perceive your pricing construction.

Embody your privateness coverage

Together with a privateness coverage in your app itemizing web page is obligatory, and goes a good distance in letting retailers know that their knowledge shall be protected. By being clear about how your app makes use of service provider knowledge, you’ll assist customers relaxation simple figuring out that you simply take privateness significantly.

If in case you have customers in Europe, try our article on what app builders have to find out about GDPR compliance. For extra steerage in crafting your privateness coverage, obtain our privateness coverage template beneath.

5. Optimizing your app itemizing web page: Managing critiques

Opinions are an extremely vital element of your app itemizing. They will impression your search rating, the advice engine, and your eligibility for Employees Picks, the featured apps part on the app retailer homepage. 

The Employees Picks part of the Store App Retailer homepage.

Opinions are additionally a big figuring out issue when retailers are deciding whether or not to obtain an app. All of which means that managing your critiques is a crucial a part of getting extra downloads on the app retailer.

To go away a overview, a service provider should have your app downloaded on their retailer. As soon as they’ve executed so, they can depart a one to 5 star score in addition to a remark. If a service provider uninstalls your app, they’re nonetheless in a position to depart a overview for as much as 45 days after their uninstall.

There are three major issues with regards to managing critiques:

  • Asking for critiques:Be sure to perceive the proper strategy to ask customers for critiques. You possibly can ask customers for critiques, so long as you don’t ask for constructive critiques. Use impartial language to encourage customers to share their suggestions on the app retailer. Make certain that you don’t ask for critiques in an intrusive, incentivized, or biased method, as you will be topic to governance overview and elimination of your apps from the app retailer. Study the best way to get critiques in your Store apps the proper strategy to construct belief amongst potential new customers and to construct your consumer base.
  • Replying to critiques: A method toreply to critiques helps you have interaction with retailers and deal with their wants, whereas concurrently displaying different retailers how communicative and useful you might be. Your responses needs to be constant along with your model, and personalised to every service provider. Once you reply to a overview, the service provider is given the choice to edit their overview, which signifies that replying to destructive critiques is usually a highly effective method of mitigating their impression.
  • Coping with destructive critiques: When a service provider leaves a destructive overview addressing a bug or flaw, it’s a very good alternative so that you can have interaction the consumer and deal with the issue head on. This will help retain the service provider, repair the difficulty for future customers, and show your willingness to work with them.

6. Optimizing your app itemizing web page: Monitoring your itemizing

With all of the work you’ve invested in constructing and optimizing your app itemizing web page, you wish to make sure that you’re monitoring the outcomes. Comply with the directions in our docs to arrange Google Analytics correctly in your itemizing.

If you wish to go a step additional, Store app builders Rewind have put collectively a information on the best way to observe the supply of installs in your Store App Retailer itemizing. This information not solely walks by the best way to allow Google Analytics in your itemizing, but in addition the best way to observe clicks on the Add app button itself. Monitoring your app metrics will make it easier to perceive what’s working and what isn’t.

7. Optimizing your app itemizing web page: Extra assets

  • Give Your self Design Superpowers with Digital Illustrations
  • A Step-by-Step Information on How we Optimized our App Itemizing within the ShopApp Retailer
  • 10 Methods to Set up Belief on Ecommerce Websites and Apps
  • Why and The best way to Enhance Your Writing as a Net Designer or Developer
  • The best way to Model Your ShopApp to Earn Extra within the App Retailer
  • Selecting the Proper Pricing Mannequin for Your App
  • Getting Paid: An Overview of ShopApp Billing Cycles
  • Store’s Billing API in GraphQL: What App Builders Must Know
  • What App Builders Must Know About GDPR
  • 8 Development Metrics Each App Developer Ought to Monitor
  • Replying to Opinions within the ShopApp Retailer