This is probably the rare “high-cost” mobile phone Apple has ever made.
After 4 years, the iPhone SE (second generation), which has experienced many “rumours”, has finally arrived.
The most exciting thing is that it only sells at 3,299 yuan, which is probably the rare “high cost-effective” mobile phone in Apple’s history.
Will the iPhone SE (second generation) make you tempted?
The price is tempting enough, but what about the product performance?
Benefits for small screen lovers
For “SE”, Apple’s official explanation is “”Special Edition (Special Edition)”, so this time the new machine name is still “iPhone SE”. But as far as users are concerned, the biggest feature of “SE” is the small screen .
From Apple’s official website, the iPhone SE (second generation) is equipped with a 4.7-inch retina high-definition Display, supports original color display, and is 7.3mm thick.
However, at the moment of the “full screen trend” triggered by Apple, this phone is not full screen and has no “bangs”, but is equipped with Touch ID fingerprint recognition function.
In terms of appearance design, the new phone is similar to the iPhone 8, only the LOGO on the back of the phone has been moved down compared to the iPhone 8, in the middle. This time, Apple offers users three color options, black, white, and red.
In terms of waterproof and dustproof, the iPhone SE (second generation) supports IP67 waterproof and dustproof. In Apple’s words, it can be washed, washed, showered, and dried.
In terms of battery life, Apple did not announce the battery specifications of the iPhone SE (second generation), but mentioned that the battery life is roughly the same as the iPhone 8, with up to 13 hours of video playback, up to 40 hours of audio playback, and support for 18W fast charging and wireless. Charge.
Seeing here, this phone does not seem to have much bright spot in performance, that is because the iPhone SE (second generation) gave the C position to the “core”.
On an equal footing with the iPhone 11 and iPhone 11 Pro, the iPhone SE (second generation) is powered by the A13 Bionic processor
The new machine is equipped with the A13 bionic processor, which is on an equal footing with the iPhone 11 and iPhone 11 Pro. The overall performance is at least 2.4 times higher than the A9 processor equipped with the previous generation iPhone SE, and the GPU performance is improved by 4 times. This is also Apple’s current performance. The most powerful processor.
It is precisely because of this processor that the computing, machine learning, and image processing capabilities of the iPhone SE (second generation) are worth mentioning.
In terms of taking pictures only, this phone has only one rear camera, a 12-megapixel wide-angle lens with an aperture of f/1.8, which supports OIS optical image stabilization, portrait mode, and portrait light effects.
In addition, the new generation of smart HDR can recognize the face in the lens and intelligently fill it with light to capture more natural contours and skin tones. It also optimizes highlight and shadow detail in the background.
In terms of video shooting, the iPhone SE (second generation) supports 4K video and Slo-mo slow motion shooting. At the same time, this phone is also equipped with a quick recording function. Users can switch from photo mode to video recording mode by simply pressing and holding the shutter, which improves the convenience.
In terms of price, the iPhone SE (second generation) offers three storage memory configurations, 64GB, 128GB, and 256GB, starting at 3,299 yuan.
In fact, from the overall configuration point of view, the iPhone SE (second generation) is a “normal” mobile phone product. However, the price of 3299 yuan is indeed a bit inconsistent with the previous style of “Businessman Cook”.
Domestic mobile phone brands are “pressured”, and Apple has to take the “cost-effective” route?
Among the many evaluations of the iPhone SE (second generation), one point is very concerned, that is, “5G is not supported”. At a time when many mobile phone brands have launched a variety of 5G mobile phones, “no 5G” is a “small feature” of the iPhone.
At the same time, with the increasing attention of many domestic brands, such as Huawei, Xiaomi, and OV in the global market, and Samsung is still firmly in the world’s No. 1 position, the high price of iPhone in recent years has also made them in the market. The market is slightly struggling, which is one of the important reasons why the iPhone 11 can be priced at 5,000 yuan.
Relevant statistics show that in the Chinese market alone, the sales of smartphones in March this year reached 21.8 million, while only 2.5 million iPhones, a year-on-year decrease of 23%, and Android phones accounted for 88% of the market share. At the same time, of the 21.8 million mobile phones sold, 6.2 million 5G mobile phones were sold, accounting for 27% of all mobile phone sales, an increase of 161% month-on-month.
In addition to the current global outbreak, Apple’s sales have been greatly reduced due to the closure of offline retail stores; the supply chain and logistics are restricted, and the official website has to activate the purchase restriction mechanism in March. What’s more, there are rumors that the 5G version of the iPhone may be delayed, and the test Apple faces in the mobile phone market can be imagined.
Therefore, the launch of the “cheap” iPhone SE (second generation) at this time is not only an established planning reason, but also an important step for Apple to hope that the market will recover. After all, the 3,000-yuan Apple mobile phone is still very competitive compared to Android phones. powerful.
However, for some users, the iPhone SE (second generation) is about changing the chip for the iPhone 8. In terms of innovation and functionality, such as only one camera and no 5G, it may not be able to meet most needs.
However, with Apple’s brand and quality assurance in the front, and the A13 bionic chip in the back, is the price of 3,299 yuan really bad? At the end of the day, “buy what you need” is the correct buying guide.