TikTok recently launched a new report that highlights the app’s safety for kids and teens. It also highlights which measures advertisers should be taking to protect children.
The report comes in light of Instagram and Facebook being heavily criticised for the potential mental health damage they may be causing kids.
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The TikTok report by Praesidio is based on a survey of over 10,000 teens, parents and teachers across 10 countries and found that around 21% of teens are actually taking part in viral online challenges.
Although some challenges have been criticised as dangerous, most teens felt neutral (54%) or positive (34%) about them and just 2% said they were dangerous.
“Most challenges are fun and safe: the ice bucket challenge from 2014 helped to promote awareness of amyotrophic lateral sclerosis (ALS), while #BlindingLightsChallenge, dubbed the “family-bonding craze,” took off on TikTok and helped bring families closer together,” TikTok said in a blog post.
Another 11% reported a negative impact.
Some 64% said it helped them improve their relationships and friendships.
However, the main reason why teens take part in challenges highlights the danger of them – 50% took part to get comment and likes. Some 46% said they wanted to impress others.
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TikTok is an app that’s been heavily criticized for enabling kids to take part in challenges all because they’ve gone viral.
Around half (46%) of teens said they would like more information about challenges.
TikTok said it was aware that the language surrounding challenges needed improvement and has been working on warning labels that warn people who search the platform for content related to potentially harmful challenges.