At one o’clock in the morning on October 19th, Apple held an “Unleashed to Blast the Field” conference online. This time, Apple released a new generation of self-developed chips M1 Pro and M1 Max, MacBook Pro, professional video processing software Final Cut Pro and Logic Pro, operating system Mac OS Monterey, AirPods 3, HomePod Mini, Apple Music new subscription plan and other software and hardware product.
Among them, the self-developed chips M1 Pro and M1 Max can be called the most “explosive” releases this year. Both performance and power consumption are optimized on the basis of M1. Apple claims to be “the strongest chip on the surface of professional notebooks”.
Compared with Intel’s toothpaste-squeezing innovation, many netizens commented that Apple’s self-developed M1 Pro and M1 Max “stomped on the toothpaste tube.”
Both chips are ten-core CPU architecture, 5nm process Soc design, the CPU part is up to 2+8 architecture, that is, eight high-efficiency cores and two low-power cores, with a 16-core neural engine. The GPU of the M1 Pro has a maximum of 16 cores, and the GPU of the M1 Max is doubled to a maximum of 32 cores, and the number of transistors is 33.7 billion and 57 billion respectively. Thanks to the unified memory design of the M1 Pro and M1 Max, the CPU and GPU share up to 32GB and 64GB of LPDDR5 memory respectively, and the bandwidth is as high as 200GB/s and 400GB/s.
In the case of improved performance, Apple emphasizes that the power consumption and power of these two chips are superior to other chips, and that the CPU and GPU can maintain performance when plugged in and unplugged.
Taking the M1 as the benchmark, the memory bandwidth of the M1 Pro is increased by 3 times, the CPU performance is increased by 70%, and the GPU is increased by 2 times. The memory bandwidth of the M1 Max is increased by 6 times, the CPU performance is also increased by 70%, and the GPU is 4 times faster.
Apple also specially enhanced the external connectivity of the M1 Pro and M1 Max. The new Thunderbolt 4 controller allows the two chips to connect up to two and four sets of external screens at the same time, and both support Apple’s ProRes format encoding, video producers can directly Edit higher specification video content on your Mac computer.
At the press conference, Apple also specifically emphasized that “this is the advantage of our self-developed chips.”
But the “Liu Haier” on the iPhone has also been “transplanted” to the computer.
In fact, the trend of special-shaped screens that have been popular in the mobile phone industry in recent years has never actually developed into notebook computers. The reason is that one is because the screen frame of the notebook is indeed relatively large, and generally there is room for the front camera; the other is because the camera usage rate of the notebook is low, if the manufacturer cannot find a camera on the upper frame that can accommodate the camera. space, then they will choose to cancel the camera, or move the camera to the bottom edge of the screen/computer keyboard. As long as it does not affect the screen, the camera can be used.
According to Mingmei’s unlimited access to information, the new MacBook Pro is likely to be the first laptop with a special-shaped screen on the market. Of course, there is a reason for this design. According to Apple’s video presentation, we can see that the new MacBook Pro has narrowed the left and right borders and the top border of the screen, but the 1080P camera module has not changed. It can be said that this is the direct reason for the appearance of “Liu Haiping”.
In addition, the new MacBook Pro is equipped with a Liquid Retina XDR screen, uses Mini LED technology, and has a contrast ratio of 1 million:1. It also supports ProMotion adaptive refresh rate technology, with a refresh rate of up to 120Hz, making the use process smoother.
Thanks to the outstanding power consumption ratio of M1 Pro/Max, the battery life of the new MacBook Pro has been improved again. The 14-inch model can achieve up to 17 hours of video playback or 11 hours of wireless Internet browsing, and the 16-inch model can last up to 17 hours. Realize 21 hours of video playback or 14 hours of wireless Internet access.
The new MacBook Pro is also more expandable, with three Thunderbolt 4 ports, an HDMI port, an SDXC card slot and a 3.5mm headphone jack. At the same time, the acclaimed MagSafe magnetic charging port on the old Macbook is also back, and supports the fast charging function, which can be charged to 50% in 30 minutes.
The new MacBook Pro models are available to order today, begin shipping to customers on October 26, and are available at select Apple Retail Stores and Apple Authorized Resellers. The new 14-inch MacBook Pro model starts at RMB 14,999, and the 16-inch MacBook Pro model starts at RMB 18,999.
After looking at this series, does it seem that “Liu Haiping” is not so important, what do you think?
The new MacBook Pro can be said to be an improvement in performance. Even the 14-inch version of the MacBook Pro with the lowest configuration is much more expensive than the 13-inch MacBook Pro of the same capacity, but the difference of 2,000 yuan has changed from A comprehensive upgrade from chip performance to screen quality to appearance design.
However, in order to pursue a narrower four-sided equal-width border, the MacBook Pro chose a design method with the most negative reviews, such as “Liu Haiping”. Although there is a visual improvement, the protruding camera design in the middle of the screen and no Face ID makes it difficult for me to say “perfect”. Like the big chin of the iMac, Apple’s unique understanding of industrial design is contained in the bangs.
Or, is Apple making room for the next upgrade?
In addition, it is worth mentioning that at WWDC 2020, Apple proposed a “two-year period”: it will migrate its own hardware product platform to self-developed chips within two years. A year and a half has passed since then. From the entry-level iMac and Mac mini to the more professional MacBook Pro series, Apple has basically migrated most of its hardware product lines to self-developed chips based on the ARM architecture, and currently only Mac products remain. The ceiling in the Mac Pro has not been fully transferred.
Therefore, Mingmei has reason to infer that before June next year at the latest, there will be a Mac Pro with “monster-level” performance. If you’re after extreme performance, wait a little longer.
In addition, today Mingmei Infinite would like to mention by the way that although many consumers are familiar with Apple through the iPhone, in fact, Apple is a company that started with PCs, so the understanding of PCs is not inferior to any other similar ones. brand. Today, this “understanding” extends from product definition to chip, and goes deeper and deeper.
The M1 PRO and M1 MAX chips provide very powerful performance for the MacBook Pro, and even have special function settings for creators.
From the official introduction, it is not only a comparison of its previous products, but also has obvious advantages compared to the Windows camp. With the intelligent performance scheduling of MacOS, it can reduce power consumption while maintaining reasonable performance output. The combination of software and hardware has been further enlarged. Apple’s advantage, which is difficult for the current Windows camp to achieve.
Whether it is hardware or software, it is Apple’s own. The level of optimization, performance and energy efficiency will not be on the same level. Perhaps in the near future, MAC and PC will really become two independent categories.
Then again, the Mac remains Apple’s steady bestseller. In the last fiscal year, computer products brought Apple nearly $30 billion in revenue, or about 10% of sales. Mac’s market share is also growing. Data from market research firm IDC shows that in the third quarter of this year, Macs accounted for about 9 percent of the global PC market, with shipments up 10 percent year-on-year. That makes Apple the second-biggest winner in the PC market, behind Dell.
One possible challenge for Apple’s new MacBook Pro is the ongoing chip shortage and supply chain slowdown triggered by the new crown pneumonia epidemic. The new computer, which goes on sale Monday and is set to hit shelves next week, will start at $1,999 for the 14-inch and $2,499 for the 16-inch, but shipping delays have hampered other recent deliveries. Customers trying to order Apple’s latest iPhones, smartwatches and iPads have been told they won’t ship until November or December.
Apple last year upgraded the low-end 13-inch MacBook Pro with the M1 chip, and has made similar upgrades to the MacBook Air and Mac mini. Earlier this year, Apple revamped the iMac desktop with a new screen, a different design, and an M1 chip. Apple has previously said that it will complete the transition away from Intel in 2022.
So Apple “bombed the field”, whose field was it that bombed?
Mingmei Unlimited Buying Advice:
The new MacBook 14 and MacBook 16 have very good parameters, the redesigned body, high-quality Mini LED screen, narrower screen frame, richer interface design and more powerful performance make this product look really good. Very tempting. However, the super high price of 14,999 yuan and the unique Liu Haiping make this product destined to be less close to the people. Mingmei unlimited personal suggestion, ordinary users should buy a MacBook Air with a relatively more reasonable price.
Of course, when choosing the configuration, you must upgrade rationally according to your own needs. For light office users, in fact, the M1 series MacBook released last year is your ideal choice. The latest MacBook Pro is reserved for “professional” or “quasi-professional” users who have certain needs for graphics processing.
I think in the next few months, major software manufacturers will definitely release updates for the M1 Pro and M1 Max chips, which will not only better adapt to the two chips, but also completely release the performance of the M1 Pro and M1 Max chips through software updates. , to give users a better operating experience.
Finally, Apple’s new MacBook Pro 16 and MacBook Pro 14 have been accepted for pre-order on Apple’s official website and will be officially released next week. Interested users can pay attention.
However, even though the chip is so amazing, many netizens are persuaded to quit because of the bangs, so they choose AirPods 3 without noise reduction.