Google Play Ranking Factors for Android Apps

App Store Optimization (ASO) is the important thing to spice up your app downloads. While you optimize your app web page, the method of reaching folks considering what your app has to supply is extra environment friendly, because you enhance your rank positions for the appropriate key phrases.

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Then two key questions come out: How does Google Play Algorithm select the apps which can be going to indicate up first on the search outcomes? What does this must do with App Store Optimization? The reply is: EVERYTHING.

That’s how you’ll present Google Play’s algorithm your app potential, and by which search phrases, or key phrases, your app ought to be discovered.

Direct and Oblique App Store Rating Components for Google Play apps

Okay, however now chances are you’ll ask: How does this algorithm work? Nicely, there are direct and oblique rating components that affect Android Apps. Which means that direct components are completely in your arms, whereas the oblique ones should not. Nevertheless, you possibly can undoubtedly affect on them. So, let’s dive into them!

Direct Google Play Rating Components

On the subject of direct Google Play rating components, we’re speaking about particular fields the place the algorithm goes to seek for keywords. Some fields have extra weight than others, that’s why it’s vital to decide on correctly the place to put your most related key phrases.

App Title

Your App Title is your app identify, and it’s the place Google Play goes to search for your most vital key phrases. You’ve got a 50-character restrict to put your model identify and the principle performance of your app. That is the primary place the place Google’s algorithm goes to crawl for key phrases. They’re additionally going to have the largest weight when categorizing your app and exhibiting up on the search outcomes.

App Description

Otherwise from iOS apps, Google Play doesn’t present app builders with a key phrase discipline. As Google is a search engine, as a substitute of letting you select key phrases, it can crawl your quick and lengthy description to extract them. 

To make certain Google is getting the appropriate key phrases, you must use your quick description to put your vital key phrases. As well as, all through the total description, repeat these key phrases and add some extra. 

You may have as much as 80 characters within the quick description, and 4000 within the full description. In order Google is aware of which key phrases to think about, repeat them at the very least 3 occasions and most of 8 occasions to keep away from key phrase stuffing.

Scores and Evaluations

It is a combination of direct and oblique rating components. Oblique as a result of you possibly can’t management your scores. You must meet the expectations of your customers to ensure that your app will get a excessive score. Nevertheless, the quantity of stars that the person will sort in, you possibly can’t management. 

However, the factor about Android apps, is that Google crawls the reviews to search for key phrases. So, listed here are two issues that you must take note of.

First, by answering your reviews you’ll enhance your relevancy to Google as you’re exhibiting that you just care about your customers. Along with that, once you reply them, you possibly can use your related key phrases in your reply.

Additionally, if within the evaluation there’s a good key phrase, you’ll want to repeat it when you find yourself answering it. Ensuring that folks perceive your app is a should as a result of this additionally influences them to make use of the appropriate key phrases when writing a evaluation.

Oblique Google Play Rating Components

The algorithm takes these oblique components into consideration, however they don’t essentially must do with key phrases. Nevertheless, they’re nonetheless crucial.

Obtain and Engagement

The questions listed here are: Do you’ve gotten lots of customers? Have folks been downloading your app recently? To maintain your app related to Google’s algorithm, it’s essential that your app is consistently put in and that it has a historical past of downloads effectively.

Nevertheless, in case you have a brand new Android app, it received’t be simple to run for this issue, nevertheless it isn’t unimaginable. You can begin on-line campaigns specializing in app downloads in an effort to get a excessive variety of installs. In addition to that, to maintain folks downloading your app, all the time attempt to make your app web page interesting exhibiting how your app goes to meet that potential person’s wants. After getting a excessive variety of downloads, it’s essential to work on maintaining the set up quantity excessive.

Backlinks and search engine optimization

It is a issue recognized for being effectively thought-about by Google Play. Similar to search engine optimization, it’s essential to seem on good and related web sites. You should search for a excessive variety of respected websites that rank for key phrases associated to your app.

If you’re a courting app and lots of respected courting web sites are bringing site visitors to your app web page, Google will consider you positively. The best choice is to have your individual web site, or possibly create a weblog and seek for influencers which have one thing to do with what you provide.

Having backlinks additionally carry extra site visitors to your app web page, which in flip, makes your app web page extra related for Google Play.

Frequent App Updates

In case you by no means replace your app, Google Play goes to learn that you’ve given it up. Subsequently, it can additionally surrender on you. Keep updating and optimizing your app at the very least each 30 days. Since it’s essential to reply your evaluations ceaselessly, test what your person is lacking, and all the time attempt to add that to your subsequent replace. 

Uninstalls and Churn

Now that you’ve a excessive variety of downloads and a excessive conversion charge, do you assume Google Play goes to cease analyzing your app? No probability. Nevertheless, if the person downloads your app, however by no means makes use of it, that is actually dangerous. It exhibits the algorithm that your app isn’t related to the person, and, due to this fact, neither to Google Play.

Use push notifications fastidiously to indicate the person that you’re there. Keep in mind you must have an icon that stands out and that may make folks bear in mind to make use of your app each time they go by it. Maintain an e mail listing to ship emails inviting non-active customers to return again.

App Icon and Store Itemizing Visuals

When designing your app icon, fascinated by the visuals you’ll use in your app web page, do not forget that the person ought to be capable of first see what your app is about. Showcase what your app is about, inform a narrative, and concentrate on the principle options that your person is in search of.

The very first thing {that a} person sees of an app in Google Play is the app icon, so ensure that yours is interesting and that it could simply be a focus for your audience. And don’t neglect, all the pieces associated to your app must be on the identical web page, which makes your model recognizable.