Over the past 18 months, many of us have experienced significant changes in our personal lives and work. As we embark on a “new normal” or “new new normal” (because the normal will continue to evolve), it is very important to incorporate this new technology adoption cycle and related customer expectations into our work. .
The first is digital transformation, a megatrend that affects nearly every aspect of today’s economy. Digitization of everything is an important enabler of the long-term vision of “Everything, Connected”. This push has been happening for a long time, and in many cases in stages, with the earliest curious groups trying to embrace the novelty, and the more cautious mainstream groups gradually following.
During the pandemic, though, this pattern has taken an interesting turn: technologies that were previously available, such as video chat, seem to suddenly become ubiquitous. These technologies are now the lifeblood of our families, friends, colleagues, doctors, and more. Another example: Online shopping for food, medicine, office supplies and even home repair tools and sending and receiving deliveries are increasingly part of our daily lives.
Therefore, the first impact of the epidemic on technology development is to greatly accelerate the typical technology adoption cycle.
And wider and faster adoption of new technologies is having a second impact: No matter where or how you engage in digital transformation, customer expectations have changed forever. The urgent need from customers for instant access, continuous availability and zero latency is growing stronger and more urgent. These all feed into our overall goal of delivering a great user experience.
Rebuild and Refocus
User experience is critical and will help us all re-architect the way we digitally transform, whether developing hardware, software solutions or delivering services. As we move forward, our customers and their rising expectations are the driving force behind everything we do.
This undoubtedly applies to your customers as well. Meeting customer expectations will only get more challenging. When customers start relying on new features you create, it’s worth considering a few key questions: How can you effectively test the feature to ensure it’s available when customers want it, and that it has a good performance and user experience? How do you make sure it doesn’t have issues when it encounters changes?
Going a step further, have you also considered the changing expectations of your employees and the resulting impact on your business? Are key tools available when and where needed? If your employees are not equipped with the right tools, they will often struggle to meet the higher expectations of customers.
From Validation to Acceleration
It’s all extremely challenging, but taking a step back, it’s not without its positives: this pandemic experience fully validates our core belief that smart digital transformation can lead to better outcomes for you and your customers. result.
Going forward, we believe that people and businesses will continue to use a hybrid approach for nearly all of their active systems. Why choose 35 MHz? Because the “online + face-to-face” hybrid approach is so convenient, it helps simplify our lives and is flexible to meet our dynamic or complex requirements.
We can’t go back to the previous world. The pandemic has brought a global stress test that proves we must accelerate digital transformation together.
That’s already happening: Many or most companies believe the pandemic has accelerated their digital transformation timelines by three to seven years, according to findings from Bloomberg, McKinsey and others. On average, this equates to an acceleration of 5.3 years.
It’s easy to want to simply introduce the latest and greatest new technology when faced with a problem, and imagine that it will magically solve the problem and keep customers happy. However, doing so often backfires, not only will not accelerate the transformation, but will slow down the speed of transformation.
To accelerate transformation, it’s best to first define what your business strategy should be to meet your customers’ needs. A customer-centric business strategy must address three essential elements: clearly define the customer base; imaginatively discover the unmet needs of customers; and provide those customers with quality products that are truly valuable.
create the best results
Once you’ve identified these three essential elements, you can begin planning the changes most relevant to your business’ digital transformation at a careful but fast pace. Then, select and deploy the right technologies to implement those changes.
If you want to achieve great performance on your digital platform, you might ask, “What do we need to do?” Also, you might want to assess the scope of the changes that need to be made (from core to cloud to edge, or vice versa), And the depth of the protocol stack to look at. Also, it’s a good idea to examine how you can verify potential and actual performance gains and identify metrics that need to be tested in the lab and monitored in the field.
If you want to support new use cases or even new business models, what technologies will inspire and empower businesses to create new opportunities to keep customers happy and willing to pay for it? Depending on your core competencies, it’s time to consider what types of technology partners and collaborators will help you successfully deploy new concepts in less time.
All of this makes it clear that the digitalization of everything is the fundamental enabler of “everything, connected” and the backbone of a great user experience. The goal of our business is to create an experience that provides differentiation and a competitive advantage. The best result is a user experience that meets or exceeds higher expectations.
face the challenge
Getting such a result is not easy. The road ahead is fraught with obstacles, and the weight of the past year and a half has exposed key weaknesses that are about to become fatal.
The demand for bandwidth continues unabated, rising like a wave of digitization. In today’s world, more and more devices are sending and receiving richer content: high-definition images; 4K and 8K video; dynamic interactive experiences such as multiplayer games; and telemedicine.
The dramatic growth of IoT devices and machine-to-machine communication is one of the key drivers of this process. Other factors include new capabilities and usage scenarios that will emerge as 5G becomes more widespread. On the network side, 400G Ethernet continues to be deployed globally, but the leap to 800G is just around the corner, and 1.6 TB Ethernet is on the way.
The need for higher processing power is endless. After nearly 60 years, Moore’s Law appears to be running out of steam. Makers of classical and supercomputers are still innovating, but most of them are also investing in quantum computing. Ironically, however, limited by quantum effects in semiconductors, it is difficult for device makers to significantly reduce process geometries below 5 nanometers. As a result, the latter is gaining momentum between traditional manufacturers and a group of startups focused on quantum research.
Driving the digital transformation of everything
Focusing on the present, we all need to be prepared for technological trends driven by the following forces: process automation, machine learning, artificial intelligence, IoT artificial intelligence, edge computing, and more. Getting ahead of these trends is critical to meeting customer needs, building competitive advantage, and achieving business success.
Keysight Technologies provides advanced design and verification solutions designed to accelerate innovation and create a secure, connected world. While focusing on speed and precision, we are also working on enabling deeper insights and analysis through software. Throughout the product development cycle, from design simulation, prototyping, automated software testing, manufacturing analysis, to network performance optimization and visualization, Keysight can bring forward-looking technologies and products to market faster. Market to fully meet the needs of enterprises, service providers and cloud environments. Our customers span the global communications and industrial ecosystem, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight’s revenue of $4.2 billion in fiscal 2020