Consumer Research Platform PickFu Adds New Features to Help Mobile Game Publishers Improve Their App Marketing After Apple’s Big Change

Shopper analysis platform PickFu has launched a recent replace designed to assist cell app and sport entrepreneurs. PickFu has added a number of latest options together with a redesigned dashboard, improved tagging, and a financial institution of pre-written ballot questions based mostly on the hundreds of polls already run by customers of the web service. With these enhancements, sport builders can acquire a whole bunch of responses in minutes.

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On account of Apple’s latest introduction of App Tracking Transparency  (ATT), app entrepreneurs can now not rely as closely on programmatic promoting to drive installations and purchase new customers. It’s extra necessary than ever for cell sport publishers to check and refine their advertising to present their apps the absolute best likelihood of being downloaded and performed.

A whole lot of cell sport publishers, together with the business’s greatest, already use PickFu to check sport names and logos, character designs and artwork kinds, gameplay mechanics, app icons and screenshots, and cell promoting creatives.

Not like A/B testing, the place variations of an advert are proven to totally different customers to see which performs higher, PickFu provides corporations a fast and simple solution to collect helpful suggestions from actual customers, drawn from hundreds of ballot respondents based mostly within the U.S. “Earlier than Apple’s modifications, sport publishers have been already utilizing PickFu as a part of their growth and post-launch advertising alongside different testing strategies. Now, with the cell promoting panorama presently in a state of flux, testing and enchancment is much more necessary for UA methods, mentioned John Li, PickFu co-founder. “The brand new options we’ve added make it simpler than ever for even novice app entrepreneurs to collect suggestions and perceive their audiences.”

Based in 2008, PickFu helps companies make higher knowledgeable selections. Thus far, over 110,000 PickFu polls have collected greater than 3.2 million written client responses throughout industries together with publishing, e-commerce, app growth, insurance coverage, and advertising.