20+ App Marketing Resources Worth Knowing

We do our greatest to offer you thorough and helpful posts on the App Advertising Weblog, however we positively can’t cowl every part.

Table of Contents

A number of folks create superior content material, so here’s a good record of assets coping with the way to market your app. We really comply with others than these, however most of what we share on our Fb web page or Twitter account comes from there.

This record is supposed to evolve, as some assets develop into extra related. This submit doesn’t cowl the assets that cope with “Cellular Information,” as these are fairly simple to search out.


Let’s begin with the blogs. We began the App Advertising Weblog again as a result of we couldn’t actually discover blogs with helpful and sensible posts.

Since then, we’ve found just a few ones that we actually like and are up to date incessantly. My favourite technique to sustain with these?

Feedly, for certain. You’ll want to bookmark us, when you are at it

Gamasutra – The Artwork & Enterprise of Making Video games

Gamasutra covers recreation growth and the enterprise of video games, generally. Their smartphone/pill part give some nice insights to app builders about recreation growth, advertising and crowdfunding.

They’ve TONS of submit and it may be somewhat overwhelming. However it’s good things and there are very frequent posts from the group.

Among the greatest posts are from recreation builders, sharing what they’ve discovered from making a recreation. Probably the greatest blogs within the trade, to not be missed.

Appboy Weblog

The parents at Appboy have actually stepped issues up and have rebranded their weblog as Relate – The Digital Magazine for Entrepreneurs. There’s a ton of nice app advertising info there and the design of the positioning is basically properly carried out.

Get ideas deep linking, retention and extra. Additionally they share a few of their private expertise, which is all the time nice to see.

Tune Weblog

MobileDevHQ was bought by TUNE (previously HasOffers) and their content material crew has expanded, permitting them to publish nice content material extra incessantly. Since they’re trade specialists in a number of totally different areas, studying their weblog will make you a way more well-rounded marketer.

Tapstream Weblog

The Tapstream weblog has a pleasant mixture of weblog posts, from app critiques and ideas/assets for app advertising to interviews and debates. A simple, attention-grabbing learn.

Apptweak Weblog

The AppTweak crew publishes thorough and attention-grabbing articles about app advertising and promotion, on their weblog. Be taught every part it’s essential to learn about ASO, beta testing and extra.

Plus, they’ve free movies classes of their ASO College.  It’s a newbie’s information to App Retailer Optimization that you must completely benefit from.

On high of all that, it’s good to listen to extra French accents within the app advertising world

Apptimize Weblog

They don’t publish too usually, however once they do, it’s normally nice stuff. Find out about consumer onboarding, retention, A/B testing and way more.

Apptentive Weblog

The Apptentive crew takes the time to provide actionable and attention-grabbing weblog posts. They’ve a variety of matters and the weblog is price following.

Cellular Marketer Weblog

Cellular Marketer is all the time price a learn as a result of they normally function particular case research, as a substitute of simply normal advertising recommendation. Granted, many of those case research are of very giant corporations. However there’s additionally a whole lot of nice of knowledge for smaller corporations…and everybody in between.

Dan Counsell Weblog

On his weblog, Dan Counsell from Realmac Software program (the crew behind Clear, Ember, and so forth.) writes about launching apps and app advertising generally. Nice content material, from somebody that’s really constructing and launching apps.

App Retailer Optimization – Stefan Bielau’s Tumblr Weblog

On his Tumblr weblog, Stefan publishes brief posts on app retailer optimization and app advertising: opinions, ideas, but in addition hyperlinks to case research or different articles on the subject. Posts are revealed usually (a number of instances per week).

Arkenea – App Inspiration

Arkenea is a cellular app growth firm that has a weblog on app growth & design, app advertising and several other interviews from people within the app and startup industries.

For those who appreciated this record, share it with somebody you would use it too…

[tweet_box design=”box_01″]Right here’s an ideal record of app advertising blogs to comply with. [/tweet_box]


The great factor about podcasts and audio generally is that you just don’t must be in entrance of a Display. You study app advertising whereas jogging, driving or kicking it on the seashore.

App Advertising & Design Suggestions for iOS & Android

On his podcast, Steve P. Younger has invited many builders and cellular app specialists. From ASO to validating concepts and naturally high builders’ interviews (Tweetbot, Shazam, and so forth.), Steve has created an unimaginable quantity of high quality audio content material so that you can hearken to. Nice insights and attention-grabbing tales.

App Enterprise Podcast

Chris and David have been publishing nice podcasts incessantly for awhile and are an establishment within the app podcasting world. Catch their weekly trade updates and interviews with founders.

The App Man Podcast

Paul Kemp has interviewed over 400 app founders and you may hearken to his interviews right here. He’s acquired 99 issues, however a scarcity of episodes ain’t one.


iPhoneDevSDK (Promotion Methods)

The Promotion Methods part of the iPhoneDevSDK discussion board is just not the most well-liked. Typically it suffers from somewhat an excessive amount of self-promotion (I’m responsible too, though most of us do it so as to add worth).

However it’s an ideal place to trade some ideas and methods between indie builders. There are some attention-grabbing debates and insights once in a while.

TouchArcade (Recreation Builders)

For those who develop video games, you may choose TouchArcade Boards. They function each iOS and Android. You’ll want to go to the Recreation Builders Discussion board to study from different builders and assist folks out.

The discussion board is fairly lively, so if you happen to submit one thing, you’ll most likely get a reply.

App Entrepreneurs and Entrepreneurs Fb Group

This Fb group is a spot the place some actually attention-grabbing articles are app advertising/enterprise could be mentioned. There are such a lot of Fb teams on the market, however most of them are stuffed with spam.

This group really has significant discussions from people who find themselves really making and advertising apps.

Bonus Teams

Quora is a good place to search out related info and LinkedIn has some attention-grabbing teams.

After all, following the fitting folks on Twitter can assist you uncover nice content material. If you wish to see who we comply with, you may steal some (or all) of our lists right here.


Because the “gold rush” of app growth began, a whole lot of books have been written. That features a whole lot of crappy ones. Listed here are just a few which might be actually good reads.

Pitch Good – Sensible Recommendation From Skilled Bloggers

Pitching is an artwork, and a whole lot of builders and groups do it incorrect. Even if you happen to’ve been doing it for some time, it’s extremely possible that you’ll study a factor or two about the way to pitch from Steven Sande and Erica Sadun (TUAW). The e book is definitely not solely about pitching, but in addition about what makes an ideal app.

App Savvy – Ken Yarmosh

Of all of the books on the topic I’ve learn, App Savvy is my favourite. I feel I actually prefer it as a result of the idea of Advertising Crescendo that Ken talks about actually speaks to me. Ken had the nice concept to incorporate some interviews alongside the chapters.

The App Retailer Playbook

Like I stated, I like interviews. This e book by Shane Lee gives 10 cellular recreation builders interviews, providing you with nice insights into how they work and key factors on how one can enhance your possibilities for achievement. A should learn if you happen to develop video games for iOS.


Fiksu Webinars

I haven’t heard of many good webinars on app advertising. Despite the fact that it’s clear that there’s a gross sales method to the themes handled (however one’s gotta stay, proper?) the Fiksu webinars are attention-grabbing, and it’s all the time good to have the ability to ask questions on the finish.

Right here you’re, a number of nice assets about app advertising. For those who’re not following us on twitter but, now is an effective time to start out and uncover the posts and assets we share on a regular basis.