15 insider tips for working with app keywords

Table of Contents

1. Add key phrases from different apps in a single click on

In case you have a couple of comparable apps, or you’re conducting ASO for various platforms, you’ll discover the Copy Kind function in Key phrase Supervisor very helpful. You possibly can copy all key phrases from different apps to your semantic core.

To do that, merely choose the specified app, nation, and desk with phrases within the Key phrase Desk. The software will robotically copy all key phrases, and after clicking the Depend button, they may seem within the present app’s Key phrase Desk

2. Consider the problem of selling for a sure key phrase

When selecting key phrases, you will need to analyze not solely their recognition but additionally the variety of opponents for them, in addition to the present place of the app.

The Issue indicator will inform you how tough will probably be to your app to rank for chosen key phrases. It offers an estimate of promotion issue from 0 to 100 based mostly on many parameters, together with the variety of apps rating for the key phrase and their presence within the prime, in addition to key phrase recognition.

3. Verify how the recognition and issue of a key phrase is altering

Key phrases achieve and lose recognition attributable to exterior components comparable to holidays or change of seasons. For instance, the question “flower supply” is looked for extra typically earlier than February 14th. To determine whether or not to make use of a key phrase within the semantic core, consider not solely its recognition at a given time but additionally its change in recognition. 

Every key phrase within the Key phrase Desk has a Historical past button. Click on on it to see the dynamics of the key phrase’s recognition. 

For instance, we see weekly fluctuations in recognition for the question “flowers” within the US. Each day Impressions lower barely on the finish of every working week and rise on the weekend. 

Over three months, the Key phrase Issue indicator for this key phrase additionally modified considerably. Based mostly on this, we are able to assume that fluctuations will proceed sooner or later. 

4. Observe modifications in positions for an important key phrases

Don’t miss the place modifications for an important key phrases. This can aid you reply in time and make modifications to your ASO technique if one thing goes mistaken.

The Favourite Key phrases software means that you can monitor modifications within the positions for an important key phrases. In case you star key phrases within the Key phrase Desk, they may robotically seem in your favorites. 

You possibly can view statistics on place modifications for the required interval. And in case your favourite key phrases have dropped or moved up in search, you’ll instantly see it. For key phrases in inexperienced, your positions have improved. For key phrases in crimson, your positions have dropped.

The software additionally reveals 5 different apps on the prime for these key phrases. You possibly can monitor modifications for a number of international locations without delay in a single desk.

If you wish to get extra detailed dynamics of key phrase positions, use the Key phrase Highlights software. Within the software, you’ll discover out for which key phrases your app appeared within the search and stopped rating, and for which key phrases the place improved or worsened. 

Favourite Key phrases and Key phrase Highlights can be found on all plans. 

What’s extra, you don’t have to trace modifications manually. Get common Electronic mail or Slack stories on modifications in key phrase positions.

With immediate notifications, you may monitor which key phrases get into Trending Searches. 

We advocate that you just repeatedly monitor positions for essential key phrases so as to discover all of the modifications as quickly as attainable.

In the intervening time, Key phrase stories and notifications on Trending Searches can be found for all customers. Learn on to be taught how one can customise them to your app. 

5. Discover all variants of phrases containing the specified key phrases

With a view to transfer up for extra comparable queries in search, you should embody totally different variants of search queries with the identical key phrases in your metadata. That is particularly related for Google Play, the place you need to use 3–5 repetitions of key phrases within the description.

The free Key phrase Shuffler software will aid you decide all attainable key phrase phrases from the required phrases. It would present all attainable phrase mixtures from 4 search queries. 

With this software, you may keep away from losing time looking for phrase mixtures. Key phrase Shuffler is accessible free of charge on all plans. 

6. Choose key phrases for which your major opponents don’t rank 

It is very important select key phrases that can make transferring up in search simpler. Subsequently, in case you are simply beginning to promote or your area of interest is very aggressive, don’t decide key phrases for which your major opponents already rank excessive.

You possibly can monitor the positions of opponents which you have beforehand added to the system utilizing the Rivals software. The positions of your opponents are highlighted within the desk.

To plan your promotion technique correctly, think about the positions of your most essential opponents to your key phrases.

7. Verify which key phrases aren’t appropriate to your app

Some search queries appear to go well with the app properly at first look. However later it seems that apps rating for this question are fully totally different from yours. For instance, the question “airplane” primarily reveals video games as an alternative of apps for purchasing air tickets. 

Use Key phrase Charts to seek out all inappropriate queries without delay. The software will present search outcomes for all phrases out of your semantic core. Verify which apps are ranked to your key phrases. If they’re very totally different out of your app, you need to exclude these key phrases out of your semantic core. 

Take a look at the search outcomes to your key phrases to gauge their relevance and competitors for them. 

Key phrase Charts can be found on all plans. Attempt it to your app.

8. Discover key phrases in competitor descriptions

The outline on Google Play impacts the rating, so it ought to comprise numerous widespread key phrases. Evaluation of competitor descriptions will assist you to discover out non-obvious key phrases that aren’t included in automated strategies. 

With the Textual content Analyzer in Key phrase Supervisor, you will discover queries that your competitor prioritizes of their promotion.

Right here you may see how typically totally different key phrases seem in your descriptions and the descriptions of 9 opponents. To do that, it’s essential to first add opponents to the record. 

Textual content Analyzer will aid you estimate the variety of impressions per request per 30 days (Each day Impressions), in addition to key phrase frequency and its density in relation to your entire textual content. Key phrases from this software might be added to the semantic core. 

Discover fascinating key phrases to your app within the descriptions of your opponents.

Textual content Analyzer is accessible to all customers, however Each day Impressions is just obtainable on Professional and Enterprise plans.

9. Verify the variety of key phrase repetitions within the description

The outline should not comprise too many repetitions in any other case the Google Play algorithm may even see it as spam. Artiom Tkachuk recommends including 3–4 repetitions of essential key phrases within the textual content with an outline size of 2000–2500 characters. If the outline is over 3500 characters, you should utilize as much as 5 key phrase repetitions. 

To verify the variety of repetitions, you should utilize the free Key phrase Density Counter software. This software means that you can discover essentially the most repeated key phrases and phrases in your description.

The software additionally helps you discover fascinating competitor key phrases to your description. 

Key phrase Density Counter is accessible free of charge (registration not required).

Learn our step-by-step information on constructing a semantic core to find out about all of the obtainable instruments for key phrase search. We additionally shared how it can save you time constructing the semantic core with capabilities. 

10. Use filters and settings within the Key phrase Desk

The dimensions of the semantic core typically reaches a number of hundred phrases. It may be tough to navigate by means of all these key phrases. So, you will need to use further settings that can aid you discover solely the key phrases you want at a given second. 

You possibly can kind them by any indicator you need, for instance, by Each day Impressions, Search Advertisements Reputation, Issue, Rating, Motion. To do that, simply click on on the indicator identify within the desk. 

Use filters to make sure that solely the key phrases you want are displayed within the desk. You possibly can filter the phrases based mostly on the next standards:

  • presence within the app’s Title and Subtitle;
  • app positions for the phrase;
  • language;
  • Each day Impressions;
  • Search Advertisements Reputation. 

You too can take away key phrases with low recognition or those who your app doesn’t rank for. Simply choose the dropdown menu, click on on Search Advertisements Reputation = 5. Then click on the Delete Key phrases button within the higher proper nook of the Display.

11. Add notes for key phrases

In case you work in a crew or have numerous tasks, we advocate including notes to key phrases. This manner, you’ll not lose the required group of key phrases within the common desk. 

You possibly can go away any be aware within the Key phrase Desk. For instance, write that these phrases are particularly essential for promotion and shouldn’t be faraway from the desk. 

12. Use translation and phrase search

In case you’re amassing key phrases in a language you don’t communicate, you should utilize automated translation. To activate this function, merely click on on the “Translate into English” checkbox within the desk. The identical function is accessible in Key phrase Supervisor, Key phrase Desk, Key phrase Auto-Solutions, Key phrase ChartsPrime Key phrasesNatural ReportASO Comparative Report, and Rivals.

13. Replace key phrases to see present statistics

Subsequent to the key phrase within the Key phrase Desk, you may see the date and time at which the key phrase statistics had been up to date. We robotically replace key phrase statistics day by day. But when you should get statistics extra repeatedly, simply click on the “Replace all” button.

14. Ensure you don’t overlook to make use of all the required key phrases from semantic core

When creating metadata, you may by accident overlook a question that might be essential for promotion. To forestall this from occurring, use the Optimizer software. The UnUsed Report of this software will present you which ones semantic core key phrases you forgot so as to add to the metadata. Within the Used Report, you will discover out which key phrases you will have already used. 

15. Guarantee that solely essential key phrases are within the metadata

Google Play and App Retailer metadata is proscribed in characters, so you will need to take advantage of them and keep away from pointless key phrases. 

Optimizer will aid you filter out pointless phrases. Key phrases longer than 10 characters or these which can be repeated 3 occasions are highlighted in crimson; phrases which can be repeated twice are highlighted in yellow. Cease phrases are highlighted in blue: they take up further house however are pointless.

To avoid wasting house within the Title, Subtitle, and Key phrases fields, exclude these key phrases from the metadata. 

On this software, you can even save totally different variations of the metadata. This can aid you put together metadata prematurely for a number of updates. 

Use notes to remove pointless key phrases from the metadata and save totally different metadata variations to maintain them multi functional place. 

Many of the Optimizer settings can be found on Startup plans whereas saving metadata variations and exporting metadata is just obtainable on Professional and Enterprise plans.